Trend (noun) -  current style; vogue.

Hungry (adjective) - having a craving, desire, or need (for).

Trend Hungry (blog) – est. in Oct 2010 out of necessity for a go-to spot covering trends on a skinny budget.

Jessie Holeva (noun) – founder; editor-in-chief; stylist ; tea drinker; daydreamer.


Quick Read

1. I was the kid in fifth grade that had a different nail polish on everyday. 2. I went to school for communications and LOVE the media. 3. I wear my I ‘Heart’ Ronson sale-rack grandpa cardi at least four times a week (it goes w/ everything!) 4.My mom believes in a candy bar a day and so do I! 5. My journalism teacher once said “Passion should dictate life.” I base my whole existence on those four words. 6. Anytime I got anything new I’d style it different ways and give my family a fashion show. I still do this, but for my boyfriend/roommate.

The Story

I’m Jessie and I honestly started this site because I was working a lot for free after college and wasn’t fulfilled. The more I interviewed, the more I realized that I went to the beat of my own fashion drum.

I got my first writing job at 16. My break into radio came at 19. By 21 I finished college, tried to mold into a 9-to-5er, and opted to waitress (humbling and teaches you new ways to accessorize black) while putting all my efforts into my real dreams as a fashion reporter. I’m now 25, love my blog more than ever, and do radio and tv segments regularly for fashionistas on a skinny budget. I live with my musician boyfriend outside of Philadelphia and our idea of a perfect date is takeout sushi and HBO. Life is good when you do what you love!



Always abreast of the latest trends, she does the digging so you can score the deals. As a nationally recognized, budget-fashion expert and the founder of TrendHungry.com, Jessie’s made a name for herself with her effervescent attitude and on-point style advice. Frequently on various TV shows, she thrives on helping real women with real budgets find their style.

This bubbly, yet carefree fashionista may be obsessed with fung shui and positive thinking, but owes much of her success to hardwork, dedication, and a daily candy bar to fuel her fashion fire. She’s had the pleasure of working with various fashion companies such as Shopbop, South Moon Under, Little Black Bag, and currently blogs for Simon Malls as their King of Prussia Style Setter.

A former radio DJ turned fashion aficionado, Jessie takes her trendy, not spendy approach to the airwaves with her weekly syndicated trend forecast “Trend Hungry Tuesday,” that can be heard on various radio stations including New York’s WPLJ.

Jessie’s skinny-budget style has landed her in Woman’s DayThe Wall Street Journal,  Shape.comSheKnows, eHow, Gal Time, and on Nicole Miller’s Blog Nicole Daily to name a few.

A serial-entrepreneur in the making, Jessie is heavily involved in the blog community and founded an elite network for fashion & beauty bloggers in Philadelphia called Philly Blog Love. She’s shared her blog insight with the NEPA Blog Conference, Independent Fashion Bloggers, and Social Times.

Want to work with Jessie? She’s available for hosting events, blog & brand collaborations, styling sessions, and media opportunities. Click here to contact.

{Photos by Chaucee Stillman}